The brand new line-up involves women from a diverse professional background such as Wonder Woman Patty Jenkins, youngest snowboarding gold medallist Chloe Kim, Australian conservationist Bindi Irwin and Italian soccer player Sara Gama.
However, a closer look at the doppelganger doll, part of the "Inspiring Women" series released in honor of the International Women's Day, revealed a rather disappointing truth.
Glam!Frida is a trend I've seen a lot of as the Frida Renaissance has been happening in non-Latinx pop culture, and what makes it unsettling is that all of it completely ignores what Frida stood for in terms of her own self-expression.
"I would have liked the doll to have traits more like Frida's, not this doll with light-colored eyes..."
However, the doll's body type appears to reflect Barbie's super-slim silhouette more than Adams' muscular physique.
The new dolls are not now in stores, but are available for pre-sale on Mattel's website. The range has previously profiled Olympic athlete Ibtihaj Muhammad -the first hijab-wearing doll in the franchise - and director of award-winning film Selma, Ava DuVernay.
"This #InternationalWomensDay, we are honoring more female role models than ever before", Barbie company tweeted on Wednesday.
Other dolls being launched for International Women's Day on Thursday include a Turkish windsurfer, a German entrepreneur and a Polish journalist.
(Sadly, these aren't available for purchase.) Mattel also introduced three Inspiring Women dolls: aviator Amelia Earhart, artist Frida Kahlo and NASA mathematician Katherine Johnson (which you can preorder right now).
However, representative of the late artists's estate claim that Mattel does not have the right to use Kahlo's image, while Kahlo's great-niece Mara de Anda Romeo is asking - through her lawyer - that she be consulted in redesigning the doll.