According to Polygon, YouTube has removed Paul from its preferred partners program, meaning that his content will no longer be bundled in to those easy-to-buy packages for brand advertisers. It also announced that it will not move forward with a planned YouTube Red production of a feature film starring Paul titled The Thinning: New World Order.
Initially, Paul had just one strike against him as a result of violating the Community Guidelines (three strikes in a month can lead to a suspended YouTube account).
"We built Google Preferred to help our customers easily reach YouTube's most passionate audiences and we've seen strong traction in the previous year with a record number of brands", a spokeswoman for Alphabet Inc.'s Google wrote in an emailed statement.
YouTube prohibits violent or gory content posted in a shocking, sensational or disrespectful manner, the company said. The suicide video was removed and thus not monetized. In response to the ever-increasing wave of criticism, Logan Paul argued that he only wanted to increase awareness of suicide and that it was never his intention to promote himself through the suffering of others. If a video is graphic, it can only remain on the site when supported by appropriate educational or documentary information and in some cases it will be age-gated. This meant that when advertisers paid to place ads on certain YouTube channels, Paul's channel was one of the first to be suggested.
Additionally, on Tuesday, YouTube made the decision to remove Paul's channel and videos from Google Preferred.
Danny Fratella from the analytics website Social Blade told the Telegraph: "YouTube creators, especially those with larger audiences, tend to earn anywhere from $1 to $4 per thousand views on their videos".
That would be a subtle but important change for YouTube, which has always pitched itself as an alternative to Conventional Media, even when it is trying to get the people who make content for Conventional Media and advertise with Conventional Media to pay attention. The statement continued by saying that suicide is not a laughing matter and that the tragedy should not be something that brings more views to the site.
On Wednesday, Jan. 3, Paul tweeted that he would be "taking time to reflect" and would not be posting any videos on YouTube.
Logan Paul is being stripped of his YouTube clout, thanks to the posting of some questionable content at the end of 2017.