LG Display will be unveiling a 65-inch "rollable" display with Ultra High Definition resolution at CES, the company announced.
The firm is also set to show off its new 88-inch 8K OLED display and Crystal Sound OLED technology, which 'makes sound emanate directly from the panel'. Fast-forward to this week, LG has come back with its next attempt - only bigger and better than before.
The screen of this 65-inch LG OLED TV rolls up into its base. The prototype is being developed under the LG Display banner, and is an evolution of the 18in set unveiled by the same company a few years ago. That's why a strong holiday season and some new big-screen products can move the needle for this company - taking share prices along for the ride. The TV looks like something out of a futuristic movie but LG has shown that this technology is near. The new OLED G8 in particular is extremely thin, as shown in some of the images in the gallery below.
But an easy-to-store display could appeal to consumers and businesses who want a ginormous television but don't have enough space. Consumers will also be excited when LG confirms its availability. The company has introduced what it claims is the world's first 146-inch "modular" TV. This way, the products use Assistant's voice recognition capabilities but are able to communicate with other LG products through ThinQ AI.
All 2018 LG OLED and SUPER UHD TVs will also feature immersive Dolby Atmos audio.
Agility is clearly a running theme among the TV giants this year - Samsung's own wow-factor CES TV reveal was The Wall, a huge 146-inch display that is modular.
All these reminders of the rising OLED trend lifted Universal Display shares to new all-time highs, posting a 241% return over the last 52 weeks.
That's about all we've got for the TVs, as Panasonic is holding its cards very close to the chest - in fact, we don't know yet when (or if) Panasonic will offer the TVs in the USA, as the company has been out of the local TV market stateside for a number of years, but we expect them to be available sometime this spring.