In an email announcing Kotb's new role, NBC News Chairman Andrew Lack stated that Kotb has "seamlessly stepped" into the co-anchor position, which she filled temporarily after Matt Lauer was sacked in November amid accusations of inappropriate sexual behavior.
"Hoda, you are a partner, and a friend, and a sister and I am so happy to be doing this", she said.
"I am pinching myself", she said.
"When you click with someone, man, woman, it doesn't matter".
Kotb has worked as a broadcast journalist since 1986, when she started her career as a news assistant in Egypt for CBS News, according to Variety.
She's also a correspondent for Dateline NBC, the author of three books, and the host of "The Hoda Show" on Sirius XM.
In this November 29, 2017, photo, Savannah Guthrie, right, and Hoda Kotb appear with the Rockettes during the 85th annual Rockefeller Center Christmas Tree lighting ceremony in NY.
The promotion means that Kotb and Savannah Guthrie will co-host the famed morning show.
"Hoda has seamlessly stepped into the co-anchor role alongside Savannah, and the two have quickly hit the ground running", NBC News chairman Andy Lack said in a memo to staff on Tuesday.
In addition to co-anchoring the first two hours of Today, Kotb will also continue to co-host the fourth hour of the show with Kathie Lee Gifford. "I think we should send some medics to Alexandria, Va, where my mom has likely fainted". And considering Today's ratings have been rising in the month after Lauer's exit, it probably wasn't hard to come to the decision that Kotb was an easy choice for the long haul.
NBC fired Lauer in response to an allegation brought by a younger female colleague who said Lauer sexually harassed her at the 2014 Sochi Olympics, and continued afterward.
"They have an undeniable connection with each other and most importantly, with viewers, a hallmark of TODAY", Lack said in a statement.
According to USA Today, "TODAY" got a ratings boost the month after Lauer was sacked.