Amazon planning bid for English Premier League broadcast rights


The Football Association opens up the bidding for Premier League broadcasting rights next month, and according to Bloomberg Amazon is preparing to place a bid.

Amazon will face particularly stiff competition from Sky this time around however. The rights would cover three years from 2019 to 2022.

It's not clear what games Amazon would bid for, and where those games would be made available, though The Independent noted that the company is going for "one of the smaller packages" that would stream to soccer fans in the U.K. Each of the 20 Premier League teams play 38 games in a season. Amazon a year ago acquired rights to ATP tennis in the United Kingdom and Ireland, beating Sky. The League is hoping to raise more than the £5.14 billion (€5.77 billion) it secured under the current rights agreements with Sky and BT.

Amazon offers lots of content for its Prime members but the online retailer could be very interested in adding one of the most popular football leagues in the world, the EPL.

The pair took big financial hits when they paid a record £5.14bn for domestic Premier League rights in 2015 - nearly £2bn more than they sold for in 2012.

'We think they could afford to buy one or even two packages without having to charge more for an Amazon Prime subscription because the extra customers would pay for it.

That said, two entire rounds of matches are being sold this time around which will be significantly cheaper, so it could be that Amazon tests out a single, full-on Premier League weekend with simultaneous streams.

In a move that will fuel speculation the internet giant is considering challenging Sky and BT for domestic coverage of the world's richest league, Amazon has been consulting industry experts about the practicalities of adding top-flight English football to its fledgling portfolio of live sport.