The Wait Is Finally Over! Amazon Launches Down Under

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There are growing fears from local retailers that Amazon, which officially launched in Australia today, will use a unique pricing model to kill off the competition. This time it is very real.

It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia. There are no imminent plans to bring it here.

The company today said it would offer products across 23 categories including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.

It's assumed the categories on offer will be expanded in the coming month.

The product range will be limited to mostly third-party sellers selling on Amazon Marketplace, though it is expected that some of Amazon's private label products will also be available.

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager of Amazon Australia.

Amazonhas corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra which are home to more than 1,000 employees.

While Amazon's launch is likely to shake up the retail environment, the fact that it has just one distribution centre for the entire country means, at first, the service will not be almost as comprehensive as the United States or UK version.

"While it can be a challenge to ensure potential customers find your website, Amazon already has hundreds of millions of customers around the world searching for new products".

Australian customers can conveniently shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers.

Plus, for the first time, Australian customers will be able to access Prime Video and Twitch Prime, launching Prime shipping benefits in Australia in mid-2018 (registration for Prime is open now for Aussies). Both benefits are available for an introductory price of $2.99 United States dollars per month. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

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