In terms of speed this sports utility vehicle can go from 0 - ~62 miles per hour in 3.6 seconds with a top speed of 190 miles per hour (making it the fastest SUV out). Ferrari is rumored to be the next luxury carmaker contemplating an SUV model.
With its 650-horsepower, twin-turbo V8 engine, the Urus is something that has never been seen before on a road, according to the firm's design director, Mitja Borkert.
The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes. This being Lamborghini, upgrades are always upgrades, such as 23-inch rims, a 1,700 watt Bang & Olufsen 3D sound system with 21 speakers, or an off-road package with reinforced bumpers and underfloor protection. With the launch of the Lamborghini Urus and the pending arrival of the Aston Martin DBX and Rolls-Royce High Side Vehicle, 29,300 units of luxury SUVs are expected to be sold in 2020.
Inside is the premium interior you would expect, with leather upholstery adorning the sport seats in the front, rear bench and dashboard.
Lamborghini, the fabled Italian sports auto manufacturer, on Monday unveiled its new Sports Utility Vehicle, accelerating into a fast growing market already crowded with upmarket rivals. We'll let you make up your own mind about this one, but I love the aggressively styled SUV, it's fresh and exciting. "This is the point of no return for us" he said.
As well as the entire concept of Lamborghini making a hatchback, what's additionally heretical about the car's makeup is the engine position, which has been shifted to the front of the auto to make more room for seats and a boot.
Lamborghini's built something that's basically a posh take on the Nissan Qashqai or any or the other billion chunky "off road" SUVs out there waiting where cars aren't supposed to wait, in the form of the Lamborghini Urus.
"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali. As has always been tradition at the automaker, the name Urus is derived from the world of bulls: Urus, also known as Aurochs, was one of the large, wild ancestors of today's domesticated cattle. These are impressive performance figures for a large SUV.
The Lamborghini Urus will arrive in Spring 2018, with prices starting at £131,500 ($200,000 USD).