Google to Pull YouTube from Amazon Echo Show, Fire TV

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To get it, you need to go to the tvOS App Store and search for "Amazon", click on Amazon Shopping, and then select Prime Video from the "More by this Developer" section. It also comes with support for 4K Ultra HD on the latest Apple TV.

The online video giant says that integration with the Apple TV app, will mean that Prime Video members will be able to stream award-winning and critically-acclaimed titles including Amazon Original Movies, Prime Originals and Hollywood blockbusters and TV series and over 140 Channel subscriptions in the United States and 95 in the UK, Germany and Austria.

Amazon Prime Video is an iOS app that enables you to watch content from your Amazon subscription on your iPad or iPhone.

With Amazon finally relenting on its years-long holdout, it seems the company may be finally realising it needs support from partners such as Apple if its streaming video service is going to thrive. Google is miffed by the fact that it is losing ad revenue from Fire TV which was the best selling streaming device in USA and India. In September, Google blocked YouTube support for the Echo Show and at the time said Amazon's implementation "violates our terms of service, creating a broken user experience".

A statement from Amazon on Tuesday didn't address Google's claims.

The restriction means that Amazon's Echo Show and its Fire TV can only access YouTube through its existing website, not through the app.

Wednesday's announcement followed a negotiation stretching back at least to 2015 when Amazon stopped selling Apple TVs on its retail site. One of the more popular streaming delivery systems is Apple TV. Up until now, you could only use Prime Video with Apple TV via a wireless AirPlay connection, but now that those days are over you can just delete AirPlay.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

Tech firms have their own way of engaging in a fight. They want the content all in one place. "Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV".

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