Amazon launches Prime membership in Singapore to attract customers

Share

Amazon Prime in Singapore will be available for S$8.99 per month and for a limited time, customers can sign up for S$2.99 per month.

The members can also enjoy the streaming service Amazon Prime Video and gaming subscription service Twitch Prime.

Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over S$40 with thousands of items and unlimited free worldwide shipping on orders above S$60 on more than five million items from Amazon US, which can be ordered through the Prime Now App.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime will be bundled as part of the membership.

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

The U.S. firm landed in Singapore, its first market in Southeast Asia, in July initially offering Prime Now, its e-commerce service with an aggressive two-hour delivery window. Customers who make orders above SGD60 using the Prime Now mobile app will not have to pay global shipping fees.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the USA store.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones. We found that people aren't going to Amazon to browse; rather, they have very specific items in mind.

Lazada, the region's largest e-commerce site, launched its own membership programme in April called LiveUp in anticipation of Amazon's entry to Singapore.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

Share