Twitter says it's ending its iconic 140-character limit - and giving almost everyone 280 characters.
Twitter's latest move is a watershed moment for the publicly traded company, which posted better-than-expected earnings and revenue growth during its most recent quarter but struggled with sluggish user growth in more recent quarters.
"In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet". Others just want an edit button already.
People "tweeted below 140 most of the time and the brevity of Twitter remained", Ms Rozen said, adding: "Only five percent of tweets sent were longer than 140 characters and only two percent were over 190 characters". For reference, in the timeline, Tweets with an image or poll usually take up more space than a 190 character Tweet. So Twitter chose 140 characters for the tweet, and 20 characters for the user name.
Twitter says this often results in lots of time spent editing and, at times, abandoning tweets before sending.
In a blog post, Twitter product manager, Aliza Rosen, shared the news about the bump to 280 characters for all along with some background information on what the company found during the testing period and why it's moving forward with the change.
However, the company made a decision to not rely on a user's system language or location to implement these varying limits. Twitter in Chinese, Japanese, and Korean is staying at the 140-character limit, as those languages fit more into fewer characters.
Twitter even tweeted the announcement, and did it in under 140 characters. Rozen said users with the longer character count earned more likes, retweets, and mentions, along with more followers. "But that didn't happen". It doesn't expect people's timelines to change much in the long run, but they might push the boundaries for a bit.
Last quarter, Twitter reported 330 million monthly active users, up 4% from the same time past year. This compares with 800 million for Instagram and more than 2 billion users for Facebook.