And with Bixby 2.0, Samsung is expanding the voice assistant's reach to many people out there, and even third-party developers can now work on the digital assistant. The approach is to connect and control IoT-enabled products from one main hub, which makes sense since Samsung some time ago chose to add connectivity to all its future devices.
Anyone getting a new Samsung phone, which is required to get Bixby, can easily replace Bixby with Google Assistant. SmartThings Cloud is mostly a rebranding, which could mean little, but developers may be hopeful that it also means an actual restructuring of resources and products to unify what Samsung is doing across all of these. Bixby has had a delayed rollout across the world on selected Samsung smartphones and yet Samsung has announced the first major update to Bixby - Bixby 2.0. The list of supported devices is expanded by clever speakers, tablets, home appliances and other gadgets that surround us, that is, from a simple broken assistant on your smartphone Bixby became assistant not working on different types of electronics and technology.
The Bixby update brings Samsung's digital assistant to more devices like smart TVs and refrigerators and adds "deep linking capabilities and enhanced natural language abilities", along with a way to recognize multiple users -a feature that already exists on Assistant and Alexa.
Reports from last week leaked the announcement, so it came as no surprise to the assembled developers and industry figures that they were presented with Bixby 2.0.
Along with the new Bixby, Samsung also unveiled a new software development kit that will help developers easily integrate it into various applications and services. Samsung is starting an initial private beta, but plans to expand and fully open Bixby 2.0 to developers in the near future.
We want to hear more about what Bixby 2.0 does differently, but Samsung isn't sharing much yet. Going forward, Samsung's assistant will be the glue that holds its ecosystem of devices together, and so the company will need to ensure a stable, consistent experience across all products. The promise here is that you can turn previously dumb devices into smart ones with a dongle or chip. We will have to wait and see. Bixby 2.0 aims to get to know you and your family and tailor its responses and actions to each person.