New Roku streaming line goes head-to-head with Amazon Fire TV

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More importantly, the Streaming Stick+ now comes with full 4K HDR support, which can be run at a steady 60 frames per second.

Just a few days after its successful IPO, Roku is back in the news with the introduction of its new hardware lineup. As of the end of June 2017, Roku OS powered TV streaming for 15+ million monthly active accounts which streamed almost 7 billion hours of video and music in the first half of 2017. Altogether, the company is announcing five new or updated devices this fall. It is capable of HD, 4K, and 4K HDR playback stream up to 60 fps and is available at a new lower price of $99 United States dollars. The coolest is integrated into the all new grid-style program guide for live TV, which Roku calls Smart Guide.

Roku on Monday unveiled an updated lineup of video-streaming gadgets.

The new Roku streaming player range includes the Roku Express and Roku Express+, these devices are apparently five times more powerful than the previous models. It's also capable of streaming 4K HDR content.

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the USA with a 37 percent share of the market, according to the research firm Park Associates. The new Apple TV player costs nearly $180, up from nearly $150 for an earlier model without 4K.

In the jump to the Roku Streaming Stick, we see the addition of a new voice remote that's also compatible with some TVs.

Should the cable break or go MIA for any reason, however, Roku says it will make individual cables available for purchase - i.e. you won't have to rebuy the entire system just because you've misplaced the power cable. The company also announced the latest version of the operating system that powers the devices, Roku OS 8. Likewise, the new version now comes with a voice remote. "Consumers will love our new sleek Roku Streaming Stick+ with an innovative advanced wireless receiver that gives up to four times the wireless range and a remote that controls TV volume and power".

The Roku Ultra enjoys a $30 price drop to $99.99 and includes a number of unique features to set it apart from the rest of the range. However, they now come with a remote control that has a microphone for voice search. The Roku Ultra is going to sell for $100, starting on October 8. That's because Roku seems to have abandoned the United Kingdom market, refusing to offer us anything better than the Roku 3 - despite having launched a number of high end boxes over the past two years.

Availability The new line of streaming players will be available for pre-order beginning today from Roku, Walmart, Best Buy, Amazon and other retailers; and is expected to be in stores around October 8.

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