Need More Info? Swipe Up on Snapchat's Context Cards

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Some locations also have stories integrated into their Context Cards to make it easy to dive in and watch more Snaps from the places that interest you.

Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.

Snapchat is today rolling out a new feature that will display context-specific data on top of users' snaps.

Users will be able to access basic information about the Snap such as the name of the place where it was taken, what kind of venue it is, and a rating from a partner like TripAdvisor. It will also factor in more personalized features, like which ride-haling app you use (if you don't have Uber installed, Snapchat will show links to Lyft).

For launch, context cards will be available in the U.S., U.K., Canada, Australia, and New Zealand on both Android and iOS. Context Cards won't be limited to single Snaps either, as Snapchat is integrating them into Stories as well.

Its launch marks an enormous shift for Snapchat, which is becoming much more like a full-blown social network that's plugged into lots of different services, rather than the camera app it regularly claims to be.

And the firm is confident that as it learns more about how to improve Context Cards, it will be adding more partners and additional information.

For Snapchat users who are 25 years-old and younger this rises to 40 minutes a day.

These Stories are made up of Snaps submitted by members of the Snapchat community to the firm's "our story" collections while near these location, as well as imagery from partner organisations.

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