Facebook Might Have Given Trump 10 Million Votes, Russian Ad Response Inadequate

Share

Russian Federation denies trying to influence the presidential elections in the United States.

In an interview Sunday, Facebook's vice president for USA public policy, Joel Kaplan, told the Post, "The big picture is that we're stepping up tomorrow to help Congress understand foreign interference on the ad platform and to make improvements to the ad platform to enhance transparency". Those pushing the ads can decide the market they want to target the ads at and then pay Facebook based on how many ads were interacted with.

In a new company blog post, Facebook's Elliot Schrage said the ads appeared to focus on divisive social and political messages, including LGBT issues, immigration and gun rights.

Facebook says 56 percent of the ads were actually displayed after the election, and said 1 percent of them were geared at specific audiences using Facebook's Custom Audiences targeted.

Facebook Inc. (NASDAQ: FB) has disclosed more about Russian ads that ran at its site and were likely meant to affect the last election. "Facebook is the antithesis of mass media because you are not getting your message out to as many people as possible, but rather those you think will react to it".

The post also suggests that most people who saw the more than 3,000 Russian-placed ads didn't encounter them until after the election on November 8.

Facebook turned over information to a U.S. Senate committee earlier this week, suggesting that Russian operatives spent $300,000 on ads before and after the 2016 election cycle.

Facebook makes use of both automatic and manual review process for ads on the platform.

Facebook is also working with Congressional investigators and special counsel Robert Mueller, as part of their probes of Russia's interference in the 2016 USA presidential election.

Top Russian officials have repeatedly refuted the allegation of Moscow's meddling in the U.S. election.

Although Facebook's CEO Mark Zuckerberg had criticized the entire idea of "fake news on Facebook" when they started drawing flak from various groups, the company started testing its fake news tool in Germany before the Deutsch elections in August 2017. None of the companies has said if it will attend the hearing.

"As a general rule, we are limited in what we can discuss publicly about law enforcement investigations, so we may not always be able to share our findings publicly", Zuckerberg said.

Share