The tech giant struck a 10-episode deal to revive Spielberg's NBC anthology series, "Amazing Stories", NBCUniversal confirmed on Tuesday.
When it comes to producing original content, Apple lags far behind the major streaming services like Netflix, Hulu and Amazon.
Amazing Stories ran for two seasons from 1985 to 1987 on NBC, and despite winning 12 Emmys, it was eventually canceled due to low ratings.
"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise", NBC president Jennifer Salke told the newspaper. A new deal reported by The Wall Street Journal could be the potential kick in the trousers its needs, bringing content from Mr. Movie Magic, Steven Spielberg to the platform.
It's maybe an odd choice - a not-widely-remembered '80s TV show - but "odd" is also the way you might describe Apple's foray into original content to begin with. Apple Music has released unscripted series "Planet of the Apps" and "Carpool Karaoke", and is about to release a documentary about music industry legend Clive Davis.