The guru got it so wrong.
Apparently, Intel is supplying the modem for the watch, partly because it's smaller and uses less power than Qualcomm's, but probably also because Apple is now suing Qualcomm. Nike will be adding an audio coaching feature.
So, there you have it - two new iPhones, a new 4K Apple TV, and a new Apple Watch.
The Apple Watch Series 3 will be available for pre-order on September 15 and will release on September 22. Eventually, owners of the Watch will be able to connect to Apple music and stream songs from their wrists also. Pre-orders will start on September 15, with September 22 pegged as its release date.
The cellular version will first go on sale in nine countries including the United Kingdom and the U.S., while the Wi-Fi-only model will be available in 26 countries.
Watch and hear the Apple design chief talk you through all of the exciting new features of the iPhone X in a restrained and aristocratic British way that no one else in the world can. "With the introduction of iPhone ten years ago, we revolutionised the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone - one in which the device disappears into the experience". Apple plans to keep Apple Watch Series 1 around for $249. Apple designed a new custom wireless chip called W2, making Wi-Fi 85 percent faster and Bluetooth and Wi-Fi 50 percent more power efficient, while still providing all-day battery life and keeping the size virtually the same as before. There is also elevated heart rate detection which alerts you when you are at rest but your heartbeat is up.
A heart rate sensor is again positioned beneath the watch face and like the Series 2, the Series 3 is waterproof with Global Positioning System built-in.
What's not in the Apple Watch 3?
In announcing the new device, Apple's Tim Cook proclaimed that the company is now the world's largest watchmaker, having recently surpassed Rolex, a figure that The Verge said is likely based on revenues. Although users still need a SIM, the Series 3 features a small electronic SIM card.
If you want to get your Facebook or Slack updates on-the-go, that works too, as 3rd party apps will work on your Watch with the cellular service. Apple placed a big focus on fitness with the Series 2, with great swim tracking and other features present so it's no surprise to see the same functionality appear on the Series 3 model.
The Apple Watch Edition has a white ceramic case and starts at $1,249. That's an fantastic achievement most are not aware of.
To push this even further, the company has announced a new program called the Apple Heart Study which it will use to help users and researchers learn more about heart arrhythmia.