It uses Google Assistant. You can buy it in white or black options at the retail price of $199.99 (roughly Rs. 12,800).
What's all this got to do with Sony, you ask. Just the other day, Google said to expect Google Assistant to end up in more smart speakers besides Google Home, and sure enough the Sony LF-S50G will employ Google Assistant. Another similarity is that Sony's earbuds also come with a one-touch button for controlling playback and taking calls.
Sony audio products with Chromecast built-in include: The model HT-ST5000, HT-NT5, and HT-CT800 sound bars, model STRZA810ES, STR-DN1080, and STR-DN860 receivers, model SRS-ZR7 and SRS-ZR5 wireless speakers. A month later, it will also be available in certain European countries - Germany, France, the United Kingdom - where it will cost you around €230 or £200. And when Apple's HomePod comes out later this year, it'll be by far the best-sounding voice-enabled speaker of the bunch.
Amazon.com pioneered the market for smart speakers in 2014 with the release of the Echo, which uses its proprietary virtual personal assistant Alexa. On Thursday at the IFA trade show event, the Japanese electronics company unveiled a HomePod-like LF-S50G speaker and an AirPods-like WF-1000X earbuds. Sony says it will work with YouTube, Nest, Philips Hue, Spotify, Google Play Music, Netflix and Uber to start.
Like the Google Home the Sony smart speaker supports multi-room audio.
It's the beefiest speaker in the range (and has to be mains-powered) measuring 236 x 134 x 154mm, and is a curved design with buttons along its top side. The LF-S50G wireless speaker sports an IPX3 splash-proof design with a water repellant surface, Sony says. A full range speaker clearly reproduces vocal and treble notes, a dedicated subwoofer reproduces bass sounds, and the omnidirectional two stage diffuser spreads the sound in all directions so that everyone can feel the natural bass sounds pouring out of a compact speaker while enjoying the same sound quality from anywhere in the room. At maximum volume it also gets quite loud, and you can link it with other speakers so you can hear them throughout the house.