Google and Amazon in YouTube spat

Share Inc (AMZN.O) on Wednesday announced a range of new voice-controlled Echo devices, as it gears up for new competition in the category from Apple Inc (AAPL.O).

According to research firm eMarketer, Amazon's Echo range of goods is now more popular than rival Google's Home, device. This is why Amazon's Echo Show, their AI-based assistant with a display, also used YouTube for anything that the user demanded.

Google and Amazon have each issued critical statements of the other, following Google's decision to pull YouTube support from an Amazon product.

Google, however, said the development was hardly surprising, as Amazon has failed to fix the "broken" experience of YouTube playback on the Echo Show.

Amazon also noted that there was no technical reason for the decision, which implies that YouTube was working as the company expects it would on its Echo Show device. Currently, asking Alexa to play a video from YouTube results in the following reply: "Currently, Google is not supporting YouTube on Echo Show".

It's true that the companies have had disagreements for some time. Alexa is now available in the Amazon Music app for iOS and Android in the US, UK, Germany, and Austria.

Naturally, as with the device's predecessors, there are thousands of Alexa skills you can utilise with the new Fire TV. Even, the owners of the Echo Show have not received any advance notice. While Google and Amazon are active competitors in several domains, their most heated rivalry is the one between the Google Home and Amazon Echo. I'm not saying there's any likelihood these things will happen, but one company pulling a plug could have seriously frustrating ramifications for users.

The smart Voice assistant Alexa responds to instructions such as, "play the song of the day", "Play the new Foo Fighters album", "Play music for cleaning".

The immediate benefits of the move will, of course, be to go for hands-free operation of the Amazon Music app.

Alternatively, this might just be Google and Amazon fighting to keep its services exclusive.

"We hope to be able to reach an agreement and resolve these issues soon", the Google spokesperson told The Verge.