Airtel's plan to take on Reliance Jio starts at Rs 8

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In their new line of attack, Airtel has launched plans starting from Rs 5, upto Rs 399; and the nature of these new, innovative plans is such that they accurately match Jio's available plans. Alternatively, Airtel users can also opt for the cashback offer the company is providing on recharges.

Rs 8 plan: Local+STD mobile calls 30 paise/minute for 56 days. The Rs. 40 and Rs. 60 plans offer Rs. 35 and Rs. 58 talk time with unlimited validity. The company recently revamped its plans which now come with more data and validity. Instead of the original 84 days validity, users will only get 28-day validity with the plan now. Thus, both the telecom providers have been offering never-seen-before offers to claim the top position in the Indian telecom industry.

The new BSNL plan will give free local and STD calls on any network and 90 GB data (1 GB per day) for 90 days on pan-India basis (except Kerala Circle).

Rs 399 plan: 28GB data and free roaming calls Under this plan of Rs 399, Airtel is offering unlimited local and STD calls along with free outgoing roaming calls. The pack also comes with free calling. the calling is not unlimited as this pack comes with weekly 1000 minutes calling free.

Since Reliance Jio's tariffs are considered the best in terms of offering unlimited calls and 4G data, Airtel has been offering plans that are hard to forgo. Now, in case of Jio, for Rs 149 recharge, Reliance Jio offers unlimited voice calls to any and every telecom operator's number. Rest of the offerings including FUP limit remains same. As per statistics, Indians reportedly consume more than 100 crore GB of data per month, stream videos for up to 165 crore hours monthly and make voice calls for more than 250 crore minutes per day.

Rs. 5 plan: 4GB 3G/4G data for 7 days. The Rs 87 plan is a bonus card. The feature phone also comes packaged with Jio apps like Jio Cinema, Jio TV, Jio Music and different applications. Surprisingly, the JioPhone had reached 6 million bookings within 3 days of its online booking date.

Counterpoints to this argument of Ambani that has been repeated on more than one occasion was that increasing data consumption on the back of free services was a cakewalk for the disruptor as it started charging for its services only after 175 days of being in the market. Originally it came down to 1.94GB data per day and now it is 1.80GB data.

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