However, Akshay's film witnessed decent footfalls in the theater on its first day of release itself. So much so that even global media is in awe of the superstar. And the movie touched a nearby target of the expected box office collection. The report stated, "Akshay Kumar is Bollywood's banker, churning out hit after hit, including Rustom, Airlift, and the Jolly LLB franchise". Akshay and Bhumi have been on their toes promoting "Toilet - Ek Prem Katha" and it looks like their efforts have paid off.
The traditional Indian cinema overseas market comprises some 50 territories including the U.S., U.K., U.A.E, Australia, New Zealand, Malaysia and Singapore. Among the 22 in Europe are: Greece, Czech Republic, Hungary, Malta, Croatia, Estonia and Latvia.
Toilet: Ek Prem Katha is inspired by the true-life tale of one man's battle to build toilets in his village in rural India. End #OpenDefecation now! No woman should fear going to the toilet! Though it faced box office clash with latest Hollywood cinemas in the worldwide market, the film got a huge response from the spectators.
Credit: youtube.comEarly predictions reveal that "Toilet Ek Prem Katha" has earned 15 crores on its first day at the box office. The film is based on PM Modi's Swachh Bharat Abhiyan campaign is gathering nice reviews and comments from critics and audience. The film even has a big advantage of a public holiday on Independence Day, (15th August) and a partial holiday of Pasi New Year on 17th August.
The movie revolves around a small town newly Wednesday couple Akshay (Keshav) and Bhumi Pednekar (Jaya) and how problems prevail in their married life after Jaya, leaves her husband when she discovers that there is no toilet in the house.