Demand remains frenzied. On Wednesday, Jenner revealed that Kylie Cosmetics-of which she is the chief executive officer, chief marketing officer and chief creative officer-has generated sales of $420 million in the past 18 months.
Cake and candles were on hand, to be sure, but the most jaw-dropping birthday accoutrement was an ice sculpture that paid tribute to the starlet's well-known figure. The cosmetics line is expecting to see a 25% increase in sales this year, earning $386 million in 2017.
One person wrote: "guys I'm embarrassed I watched #LifeofKylie bc it was just Kylie complaining about being "over fame"...on her new TV show".
Kylie also wants her own stores. I think people were surprised that the brand is so successful because it's something that Kylie's created but didn't really expect the whole business to be the flawless storm.
Kylie initially launched her signature Lip Kits in November 2015 with three shades, officially naming her company Kylie Cosmetics in February 2016.
Kylie welcomed the WWD collaboration with Kim which has already sold over $400 million in products.
For perspective, according to WWD, Tom Ford Beauty, which is owned by Estée Lauder Cos.
To celebrate turning the big 2-0, the lip kit queen is bidding farewell to her teenage years by stripping down and showing off her bod.
The eight-part series is set to follow the life of the reality star as she deals with running a business while maintaining a "normal" life and her close friendship with Woods. I like to have blue hair one day and blonde the next...and collections are where I kind of get to express myself. The show has to end eventually, and I'm not going to leave until we're all done with it, but by 20 I want to have the whole of my cosmetics line out, because that's my primary focus. "I change everything... I love to switch it up and come out with new products", she added.