Facebook Unveils New Video Platform To Rival YouTube

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This might also be seen as Facebook's attempt to fight off rivals like YouTube, which already has a rich variety of video content that's being made by professional creators and even those who are just starting out.

Mark Zuckerberg describes the new section of Facebook's app as "a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes".

The platform will be serving up content in episodic formats, personalised according to users - helping them discover new shows, based on what their communities and friends are watching.

A "What's making People Laugh" category will list shows that people have used the "haha" reaction to describe.

Facebook has launched Watch, its own video sharing platform for shows, bringing original content to users. Most users log on for updates from family and friends, or to interact with groups, not watch TV shows, so some re-training will be needed there.

Facebook stated last night that they were introducing Watch, a new platform for shows on Facebook.

Facebook wants to use Watch to create original videos that are exclusive to this platform. "Watch will be available on mobile, on desktop and laptop, and in our TV apps", Facebook said on its Newsroom.

Facebook's foray into original shows, dubbed Watch, is a direct shot at YouTube, and less of a play to compete with more premium services like Netflix and HBO. Another inducement: Watch partners will be able to keep 55% of the revenue from mid-roll ads that run in their videos, a Facebook representative told Business Insider on Thursday. The social media giant has pushed its live videos to more users in the past few months, in addition to introducing more video editing tools. Also, Major League Baseball games and Liga MX games will also be available on Watch.

Facebook had made it clear earlier that it was looking to enter into the OTT space which has been a place dominated by the likes of Netflix and Amazon Prime Video.

Facebook said the type of content it believes will work well on Watch are: shows that engage fans and community; live shows that connect directly with fans; shows that follow a narrative arc or have a consistent theme; and live events that bring communities together.

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