Why Is Microsoft Ignoring the Surface Pro?


In an interview with CNET, Microsoft's devices chief, Panos Panay, said Microsoft doesn't plan to introduce a new Surface Pro 5 model until there's "an experiential change that makes a huge difference in product line". I'm not being down on Microsoft-after all, they're the only company that has ever tried.

Panay said that "meaningful change" includes improving battery life or reducing the device's weight significantly.

Panay warns that doesn't necessarily mean Microsoft's waiting for some unbelievable new processor-which Intel's current Kaby Lake is not, compared to the Skylake chip already in the Surface Pro 4. Most tech companies have committed to a 12-month product cycle, but Microsoft is now straying away from that. But for now "there's no such thing as a [Surface] Pro 5", he says.

There is no such thing as Microsoft Surface Pro 5.

So the fans may have to wait for the Surface Pro successor until the company finds some meaningful enhancements in it. It's been almost two years since the Surface Pro 4 was updated, making it slower and outdated compared to other knock offs. Thus, whenever the device is released, users can expect more than just a change in processor.

Panay also expressed confidence in the Surface Pro 4 saying that it will continue to be a competitive product moving forward.

This doesn't jive with previous claims from reputable sources that Microsoft was working on a Pro 5, with Kaby Lake as a drop-in replacement for its Skylake processors. At the time, he also said that there's "nothing dramatic" with the Surface Pro 5 suggesting that it was merely a refresh of the Pro 4. What's more, Microsoft announced another hardware event in China! Panay confirmed via Twitter that he will be at the event. Previous rumors of the Surface Pro 5 might simply have been inaccurate, and may possibly be hinting at a simple refresh/upgrade for the Surface Pro 4. The newly released laptop is also lighter weighing in at 1.25 kg, while the Surface Book is 1.65 kg.

As reported by Forbes, Google's Chromebook is available as little as $149 which runs on Chrome OS, while the new Microsoft Surface Laptop starts at $189 which has Windows 10 S. Besides, Windows 10 S offers limitations to the students when it comes to downloading the applications.

In a way this is the same strategy as the original Surface and even Surface RT - Microsoft will prove whether the market is ready for an innovation and if it is their OEMs will be all too ready to follow them.