Snapchat messages won't always disappear as fast as they used to

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Snap just signed big contracts with its cloud computing partners with high minimum spends, which could cause cost of revenue to grow faster. They can now send snaps without a time limit. The Magic Eraser tool will also come in handy for editing out things in the background that might otherwise ruin a good image. Earlier You had up to 10 seconds to enjoy a photo or video that was sent to you.

Over 2.5bn Snaps are created every 24 hours, and its users tend to spend around 25 to 30 minutes on average using the app each day, using it an average of 18 times or more.

Snapchat also added a few new creative tools on Tuesday, including the ability to draw with emojis and a "magic eraser". It's the sparkly round icon and works pretty much as expected. If you select play forever, video will start playing in loop until your friend taps to the next Snap.

Feel free to check out the new tools yourself.

The latest version of Snapchat with these new features is available as a free download from Google Play.

After some concerning trends highlighted in Snap's S-1 IPO filing with the SEC, including slowing Snapchat user growth and negative gross profit, Snap has a lot to prove.

"We've all felt the frustration of not being able to fully enjoy a Snap - even after replaying it - and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they'd like".

This is a compromise that Snapchat has worked out to enable users to keep viewing snaps that they want to look at properly while also retaining the ephemeral qualities that have made the photo-sharing service so famous. Then, the snap deletes as usual. With Facebook continuing to roll out Snapchat-like features across its various platforms (stories variants launched on Whatsapp, Messenger and core Facebook platform, the all new "Instagram Direct"), the pressure on Snapchat's DAU growth is likely to persist.

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"Our focus is to help our partners develop businesses that are financially significant, and sustainable, in turn funding future investment in quality storytelling", Snap vice president of content Nick Bell said of Discover.

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