Wearables sales hit all time high in 2016, Fitbit loses ground

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The worldwide wearables market reached an all-time high in the last quarter, but there's some serious company pivoting going on, according to a new report. Some have called it a fad, while others have claimed it's already dead.

Liamas added that "Apple Watch Series 1 and Series 2 proved to be a magnificent success for the company as it was the company's best quarter ever in the wearables market". Its share of the wearables market, which includes basic fitness trackers, was an estimated 13.6%, down slightly from 14.1% in the year-ago quarter. The market share fell from 29 per cent in Q4 2015 to just 19.2 per cent, registering a 22.7 per cent year-over-year decline.

Nearly doubling in growth in just one year, Xiaomi's adherence to the low-priced areas of business shows no signs of letting up, though there are signs of a shift in focus as slightly more expensive products emerge.

As a result, growth in the wearables sector may increasingly be driven by other regions, and by products which are either cheaper, such as those Xiaomi sells, or which offer something different, such as smart clothing and ear-worn devices like the Xperia Ear, both of which are also on the rise.

IDC estimates that Apple Watch shipments totaled 10.7 million in 2016 for an estimated 10.5% market share, down from an estimated 11.6 million shipments and 14.2% market share in 2015.

"It's enough to blur the lines against most smart wearables, to the point where first generation smartwatches are no better than most fitness trackers". For the year 2016, the shipments advanced 25 percent as fresh vendors entered the fray.

IDC just released its numbers for Q4 2016 wearables sales.

"This presents an opportunity to sell multiple wearables to a single consumer under the guise of 'fashion.' But more importantly, it helps build an ecosystem and helps vendors provide consumers with actionable insights thanks to the large amounts of data collected behind the scenes". The front-runner in the wearable race is Fitbit, an American tech firm, well lauded for their range of activity trackers and fitness devices.

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