Tag Heuer, Intel announce Modular 45 smartwatch starting at $1650


Tomorrow the Swiss watch manufacturing company will present the new TAG Heuer Connected Modular 45, as it has been seen on its own website ahead of time. While most other watches have enabled users to swap in straps, Tag Heuer Connected Modular 45 takes the customization up a notch. The lugs, straps, and buckles on the watch will all be replaceable, with many different options ranging wildly in price. The core range comprises 11 different designs in either brushed titanium or black PVD, with 45 additional designs available on request, for a total of 56 design options.

The guts of the Modular 45 aren't bad at all-most importantly, it will ship with Android Wear 2.0, and Tag Heuer will update its original smartwatch with the latest version of Android Wear later this month.

This Android Wear 2.0 smartwatch will reportedly feature an Intel processor, 4GB of storage, an ambient light sensor, an AMOLED display, Wi-Fi, GPS, and NFC for Android Pay. The wearable is powered by the Intel Atom Z34XX CPU and is running Android Wear 2.0 out of the box. The watch is water resistant to 50 meters and new for this model is Global Positioning System for tracking runs, Wi-Fi for connecting to the internet and NFC for making contactless payments.

TAG Heuer, a Swiss watch brand that has bucked the industry's slump, expects to build on last year's double-digit sales growth in 2017, supported by an upgraded smartwatch and healthier demand in China, the biggest market for luxury timepieces. The Swiss maker is, in fact, teasing its next Connected Modular 45 Watch and is set to announce it later today.

TAG Heuer is doubling down on smartwatches. Nonetheless, the ability to dump the digital half if you find it's not to your taste, yet still keep some watch functionality, is a welcome improvement.

Best of all, Android Wear 2.0 brings an end to the era of needing your phone with you at all times to enjoy the most out of your smartwatch.

Tag Heuer chief executive Jean-Claude Biver said: "There is no limit in the modularity, no limit in the materials.it is a no-limit watch, a no-limit concept, that is exactly what the customer wants".

It's $1,500 Tag Heuer Connected was insane expensive when offering no additional functionality to its £250 rivals, yet shifted in surprising numbers to exceed the company's expectations.

The new Connected is highly expensive as compared to most smartwatches.

There were raised eyebrows when TAG Heuer slapped a £1100 price tag on its first Connected watch in 2015.